The Sales Funnel For Effective Online Marketing
Since ancient times, sales funnels have been a part of marketing and traditional business. However lately it seems to me that the subject of funnels being used to promote Internet business is appearing all over the internet.
The truth of the matter is that folks are eager to learn more about this marketing concept and the best way to use it in their business online marketing strategies. Read on to learn more on the sales funnel to ensure Internet marketing success.
The Sales Funnel: What exactly is it?
A marketing funnel is not an actual funnel. The marketing concept employs the word "funnel" to refer to a sales process, from beginning to finish. It is a wide entry point for potential customers called "Unqualified Prospects" at the top, and a narrower opening for conversion sales at the bottom. This is a good comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The "unqualified prospects" Also called those who aren't qualified are in the middle of the funnel. They might require your products or services but have never been contacted prior to. After a few sales and offers you'll have people who have purchased your product or service.
Another reason a lead-generation funnel idea is efficient is that it lets you track potential prospects at different levels of the sales process. Using the sales funnel, through finding out the number of prospects who are qualified throughout the process, it is possible to predict the amount of potential customers that will eventually become actual customers.
A sales funnel will help you see where your sales process fails or succeeds, or whether your campaign isn't attracting enough prospects. This information helps you choose where to put your effort to make sure that sales are on the right level and to meet the marketing objectives. It is used to monitor and control the process of selling of customers.
The Sales Funnel Top Front - End
Your sales funnel's top is the most active and most important area in your process. It is constantly tested. There is no limit of front-end concepts. Your imagination and your resources are the only limitations.
The front-end's main objective is to attract potential clients and convert these buyers into buyers down the sales funnel.
When a prospect decides to sign up or purchases something you offer, they are "qualified". This is where the potential customer, also known as an "Unqualified Prospect" is now a qualified lead. They've taken a step which suggests they might be interested in the product or service you offer.
For your front-end to be efficient, you need to bring specific traffic to your website, blog, or squeeze page. Article marketing, PPC ads, social media (Google+ Twitter, Facebook, YouTube), banners and blogging are the most effective methods and resources to do this.
There are numerous tools to "qualify" the "Unqualified prospect". One of the most effective methods to determine the quality of prospects is by creating a squeeze page. This allows you provide something valuable to your product which people can get for free or at a substantially reduced price in exchange for their name and email. There are many products available, including newsletters, videos, emails, courses ebooks, as well as related reports.
We can see that the front end is where people are attracted to your sales funnel. The back-end is what we need to focus on.
The Bottom of the Funnel or the Back-End
The bottom or back-end of the sales funnel is where the majority of profits and sales are made. It usually contains your higher priced products. These products are generally pertinent to the same market, but in different formats, like video or audio live interaction, private consultation.
The major difference between the front and back-ends is in the type of client as well as the cost of the service or product being offered.
It is true that only a tiny percentage, perhaps 1-2% of the total number of people who enter your front-end, will end up in your back-end. This is fine, given the fact that this particular few will be investing a much larger amount of money.
Front-end products and services might be priced at less than $100 but back-end services, products and products typically cost between 100 and 1000 dollars. The back or bottom of your sales funnel is the primary source of revenue for an Internet business. It's also the most predictable area of this selling process.
As I mentioned the sales funnel can be as easy or complicated as your creativity or resources allow.
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